Be aware of these kinds of common risks when designing your websites:

– Home page does not quickly let you know what the Web site is all about. You should be able to visit the home page of any Website and figure out what the site is about, what kind of products that sells, or what it is promotion within five seconds.

– Poor people use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but that you’ve to watch designed for five to ten secs before you are taken up the real Internet site), and also other Web design features that get interest from your Internet site, products, and/ or products.

– Poor Web site routing. This includes damaged hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, backlinks that consider you to similar Web page, and pages without links to the home webpage (always include a link back for the home page to ensure that regardless of where prospects are, they will find their way back home! ).

– Believing that because you may have a Web site, you have a marketing marketing campaign or general marketing and advertising technique. You need to understand that your Web site is not really your web marketing strategy. Your Web page is just a component to your overall web marketing strategy, depending on your company goals; for instance , if you have a productive restaurant nevertheless want to advertise and promote your business online. Creating a Site is great, but if it is not offered and marketed, no one will ever find it. By simply passing out custom business cards with your Web site URL imprinted on them, you are using a traditional marketing campaign to encourage your Internet site. If you give a downloadable/ printable coupon from the Web site, you are effectively using your Web site as part of your web marketing strategy to meet objective of elevated restaurant product sales.

– Failure to attain Site relevance and content bringing up-to-date. There is almost nothing more dissatisfying to a Net customer than visiting a Web site that is largely out of date. Completely wrong pricing, products no longer readily available, dated content, and ancient advertising every signify towards the Web site visitor that the devotion to your Web site can be suffering tremendously. Cramming your pages with nonrelevant materials will detract the visitor right from getting the point of your Website (the five-second rule talked about earlier).

— Avoid just too many text effects. Forget flashing text, treating text, gymnastics text, or perhaps other eye-popping and dizzying effects, which in turn do nothing a lot more than annoy your site visitor. Do create a “loud” Web site which contain so many blinking, flashing, twirling, and content spinning icons, text message, or design that site visitors are overcome by the effects and under-whelmed by the websites content.

– Limit the number of design on your Web-site so that you have a tendency overwhelm your web blog visitors with “graphics overload. ” Avoid the use of animated GIF images with your Web site. They were cool a decade ago, playing with today’s professional environment, they may be just another “loud, ” irritating distraction that site visitors do want to see.

– Don’t use Microsoft’s themes (built-in design templates) when creating a website with Microsoft FrontPage. While FrontPage is bashed on a regular basis, all of us stand by the simple fact that it can be used to design wonderful Web sites.

– Don’t combine frames into Web site design. The use of casings within a Web-site will drive customers aside faster than anything!

— DO include the proper Site design elements to ensure that your Web site is ready to be found simply by search engines.