Be aware of these types of common pitfalls when designing your web site:

– Your house page would not quickly tell you what the Web-site is all about. You ought to be able to go to the home page of any Web page and find out what the internet site is about, which kind of products it sells, or perhaps what it is marketing and advertising within five seconds.

– The poor use of pop-up windows, splashy advertising, landing pages (pages with neat animated graphics and audio but that you’ve to watch pertaining to five to ten just a few seconds before you are delivered to the real Net site), and also other Web design features that pull interest from your Website, products, and/ or companies.

– Poor Web site course-plotting. This includes smashed hyperlinks, invisible navigation, poor wording of navigational links, links that take one to pages with no links, links that have you to similar Web page, and pages with no links returning to the home site (always incorporate a link back for the home page so that regardless of where website visitors are, they can find their particular way back home! ).

– Believing that because you may have a Web site, you could have a marketing plan or total marketing and advertising technique. You need to understand that your Web page is certainly not your web marketing strategy. Your Web-site is just a component to your overall online marketing strategy, depending on your company goals; for instance , if you have a prospering restaurant nonetheless want to advertise and promote your business on the internet. Creating a Internet site is great, but if it is not offered and publicized, no one is ever going to find it. By simply passing out custom business cards with your Site URL imprinted on them, you are using a traditional marketing campaign to enhance your Web-site. If you give a downloadable/ good coupon from the Web site, you are successfully using your Internet site as part of your web marketing strategy to meet your main goal of improved restaurant revenue.

– Inability to attain Website relevance and content upgrading. There is almost nothing more dissatisfying to a Internet customer than visiting a site that is largely out of date. Completely wrong pricing, goods no longer offered, dated content, and ancient advertising all signify towards the Web site visitor that the devotion to your Web site is definitely suffering considerably. Cramming the pages with non-relevant material will deter the visitor out of getting the stage of your Web-site (the five-second rule referred to earlier).

— Avoid just too many text effects. Forget flashing text, reversing text, gymnastics text, or other amazing and dizzying effects, which usually do nothing a lot more than annoy your internet site visitor. Typically create a “loud” Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or images that guests are stressed by the effects and under-whelmed by the site content.

– Limit the number of design on your Internet site so that you can not overwhelm your webblog visitors with “graphics overburden. ” Avoid the use of animated GIF images on your Web site. They were cool a decade ago, but in today’s specialist environment, they are simply just another “loud, ” annoying distraction that site visitors avoid want to see.

– Don’t use Microsoft’s themes (built-in design templates) when creating an internet site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we stand by simple fact that it can be used to design wonderful Web sites.

— Don’t include frames in Web site style. The use of frames within a Web page will drive customers aside faster than anything!

— DO incorporate the proper Web-site design factors to ensure that the Web site is able to be found by search engines.